Who we are

Known as Up to everyone, as Up & Up over the phone and website, and Up BrandBuzz to ACRA (companies can’t have adjectives as registered names, fyi), there’s no confusing what we call ourselves – Uppers – and what we like about what we do/have been doing these past 12 years.

We like mining insights, working ideas to those insights and making clients happier/richer/more famous for buying them. All while sneaking in a drink or two and having a laugh here and there. Every day.

It’s been kinda working for us. We are the only independent agency to have won the triple crown of Grand Prix at the SPH INK Awards (twice), Campaign of the Year at Advertising Hall of Fame and Best Commercial at Viewer’s Choice. And we are still hungry. (And thirsty hic.)

What we do

Who we work with

Who Works here


Managing Director

Works hard with his feet up.


Account Director

Best negotiator in the agency, better with a bottle.



Account Manager

Malaysia boleh tapi suka Singapore.

Wee Leong

Senior Account Executive

Lives by the Ace Ventura code ‘Nobody messes with the Do’.


Senior Account Executive

Can lip-sync all Tay Tay songs, even with her mouth full.


Account Executive

Vegetables are her kryptonite,her incessant questions are ours.



Operations Manager

All-Blacks fan with a red-hot rant.

Hong Jun

Art Director

Prankster photoshop-ed as an Art  Director.



Pantry Ninja. Sometimes panty too.



Googles herself, when not stalking or Instagramming.

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